Startup Myths and Models:

What You Won't Learn in Business School
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“Fortify yourself on this book’s rich experience and insights before you set out.”           

          —Randy Komisar, Partner, Kleiner Perkins Caufield & Byers, author of The Monk and the Riddle and Straight Talk for Startups

“In Startup Myths, Riz Virk debunks common misconceptions about life in StartUpLand. Both funny and wise, this book is a worthwhile read for any entrepreneur." 
          —Jeffrey Bussgang, Harvard Business School Professor, General Partner at Flybridge Capital Partners, and author of Mastering the VC Game


“Startup Myths and Models is one of the best textbooks for founders who are going through accelerators, and, of course for those that aren't.”
          —Pat Riley, CEO of GAN (Global Accelerator Network)

 

“If you are going on the entrepreneur’s journey, this book is a great companion for every stage of the adventure!”           

           —Brad Feld, cofounder of Foundry Group and author of #GiveFirst and Venture Deals

Budding entrepreneurs face a challenging road. The path is not made any easier by all the clichés they hear about how to make a startup succeed―from platitudes and conventional wisdom to downright contradictions.

This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Instead of startup myths―legends spun from a fantasy version of Silicon Valley―Rizwan Virk provides startup models―frameworks that help make thoughtful decisions about starting, growing, managing, and selling a business. Rather than dispensing simplistic rules, he mentors readers in the development of a mental toolkit for approaching challenges based on how startup markets evolve in real life.

In snappy prose with savvy pop-culture and real-world examples, Virk recasts entrepreneurship as a grand adventure. He points out the pitfalls that appear along the way and offers insights into how to avoid them, sharing the secrets of founding a startup, raising money, hiring and firing, when to enter a market and when to exit, and how to value a company.

Virk combines lessons learned the hard way during his twenty-five years of founding, investing in, and advising startups with reflections from well-known venture capitalists and experts. His candid advice makes Startup Myths and Models an ideal guide for those readers just embarking on the startup life and those looking for their next adventure.

This is the textbook used by the Play Labs @ MIT startup accelerator.

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